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Born and raised in Elda, Spain—a region renowned for its excellence in footwear manufacturing—Jon’s journey with handcrafted women's shoes began in his teens while working in his family’s shoe factory. There, he mastered every aspect of footwear manufacturing, from pattern making and cutting raw materials to lasting and hand assembly. His family’s brand eventually brought him to the States, where he soon noticed a lack of stylish loafers and comfortable flats available to women. With the birth of his first daughter in 2007, Jon seized the opportunity to address this gap and founded his namesake brand.

Equally as attentive to his brand’s craftsmanship as he is to his family, Jon rigorously oversees every aspect of production across all his designs. These handcrafted women's shoes are created by a handpicked team of artisans with generations of experience who share the same passion for quality. Jon’s devotion to excellence ensures that each pair is made of rich, natural materials, constructed to provide a true fit. We conduct rigorous fit trials on all our silhouettes, ensuring interiors are soft and soles are flexible. The result is a collection of comfortable flats and stylish loafers that are as wearable as they are beautiful.